Helping you launch and grow your startup

The Razor-Razorblade Business Model

The razor-razorblade business model relies on selling an initial product at a relatively low price, followed by consumables, where the firm makes the majority of its profit.

Why be a solo entrepreneur?

The solo entrepreneur – or solopreneur – offers can many advantages of large teams when starting a business – this article explores some reasons to consider going it alone.

The importance of an elevator pitch

The elevator pitch – a description of the essence of your business’s strategy that you are able to share within about 60 seconds, or the time to go up an elevator – is critical for startups to develop. This article explains the benefits of having an elevator pitch strategy, beyond securing financing.

Switching costs: The impact of locking in customers

Switching costs essentially lock customers into a particular supplier, increasing the difficulty to change suppliers. This article explores the impact of switching costs and the various barriers to changing suppliers.

Why so many startups fail

This article explores some of the key reasons why startups fail, with tips to help you avoid some common pitfalls in your own business

Hot-desking: Key things to make desk sharing work

Hot desking – where users share desks – needs careful consideration to make it work. From enforcing a policy around leaving items out, to ensuring that you have sufficient desks available. This article explores key considerations needed to successfully implement a hot-desking environment.

B2B Sales: Identifying key decision makers

For business-to-business sales, there can be many different decision-makers – each with their own interests and evaluation criteria. This article explores different stakeholders and how they can influence purchase decisions.

The Benefits of Co-working Spaces for Entrepreneurs

Co-working spaces can be a great option for startups – allowing you to maintain a work environment similar to a more regular job. This article explores why you may want to consider a co-working environment for launching your startup. 

The importance of a business plan: Why all startups should develop one

It is easy to discount the importance of a business plan. As a startup founder, you likely have lots of pressing activities, and since there are likely many uncertainties about your business, it is possible to fall into the trap of continually delaying documenting your firm and its approach.

The benefits of retaining full ownership of your startup

Taking on outside funding is not a decision to be taken lightly. It does not necessarily match the ambitions of all entrepreneurs, nor is it always the best decision for the organization. This article explores some of the reasons to be cautious before seeking and taking on outside investors.

Business Model Innovations

This guide explores the importance of adaptions to business models, and the opportunities presented by adopting a different business model.

The Freemium Business Model

This article explores the freemium business model – giving your product away to users, while making money of those you upsell to premium features.

Applying the Five Whys Analysis

This article explains how to apply the Five Whys Analysis – a root cause analysis approach for identifying the underlying cause of problems.

The top 3 reasons for helping out other entrepreneurs

Advice is critical for starting a business – there is so much that you will have inevitably have learnt from others along your journey. At some point, you will have developed experiences that are useful for others. This article explores not only the value that you can bring to others, but the benefits that you can gain from helping other entrepreneurs.

Examples of switching costs

This article explores some of the most common forms of switching costs – from termination fees to effort to relearn a new system.

Cost leadership: Competing on the basis of price

Cost leadership is one of the primary bases for competing. By focusing on reducing the cost of your operations, you can charge a lower price for your goods or services, and in turn capture the most cost-conscious customers. 

Applying SWOT analysis to your startup

SWOT analysis is possibly one of the most well-known strategic analysis – allowing you to systematically consider the strengths, weaknesses, opportunities and threats likely to impact your organization.

Becoming comfortable with failures

Nobody enjoys failures – anyone who says to ‘celebrate’ them will still have experienced disappointments of their own. However, there are significant reasons to at least get comfortable with the idea of failure.

The 4P Marketing Mix: Promotion

This article explores the role of promotions within the 4P marketing mix – including the purpose of promotions and different ways of promoting your product or service.

Developing an experimentation mindset in your firm

Experimentation is an important component of discovering and verifying new opportunities and reducing uncertainty from your operations. This article explores how to create an experimentation mindset in your firm.