The blue ocean approach – developed by W. Chan Kim and Renée Mauborgne – is a set of techniques to identify new market spaces – those without existing competitors. Blue oceans are new opportunities, without fierce competition, in comparison to existing ‘red’ markets where competition is fierce.
This collection of articles explores blue ocean approaches – approaches for identifying blue oceans, and key considerations for maintaining your blue ocean.
Latest Blue Ocean Strategy Articles
Blue Ocean vs Red Ocean Strategies: Comparing the differences
The blue ocean and red ocean metaphor is a powerful business concept – this article explores key differences between the markets.
What is a red ocean strategy – and what are the disadvantages of a red ocean?
This article explores red ocean strategies – competing an existing market – and the limitations of red oceans relative to blue ocean strategies.
Applying the Blue Ocean Strategy Approach to a Startup
This article explores identifying blue ocean strategies – markets without fierce competition – and the importance for startups.
Identifying a blue ocean strategy: The create, raise, eliminate, reduce framework
How do you identify a blue ocean strategy? This article explores a key approach for identifying blue oceans – the create, raise, eliminate, reduce framework
4 Risks of pursuing a blue ocean strategy
The blue ocean strategy approach of identifying or creating a new market space free of competitors sounds attractive, it also has a lot of risks associated with it. This article examines four of the main risks associated with a blue ocean strategy.
Will other firms enter your blue ocean?: Imitation of blue ocean strategies
Achieving a blue ocean strategy can lose its benefit if others imitate – this article explores the danger of others entering your blue ocean.
The danger of blue ocean strategies turning to red oceans
This article explores the danger of blue oceans turning red as new firms enter the market – and what you can do about it
The importance of entry and mobility barriers for a blue ocean strategy
One of the key dangers of pursuing a blue ocean strategy is imitation from others – this article explores why entry and mobility barriers are important for maintaining the blue ocean
When to use the Create, Raise, Eliminate, Reduce Framework
This article explores the situations where the Create Raise Eliminate Reduce framework is useful for identifying new blue ocean opportunities
What is the Eliminate, Reduce, Raise, Create, Framework?
Learn what is meant by the ERRC Framework, and why it is a key approach to identifying blue ocean strategy, and how you can use it.
Blue Ocean vs Red Ocean Strategies: Comparing the differences
The blue ocean and red ocean metaphor is a powerful business concept – this article explores key differences between the markets.
What is a red ocean strategy – and what are the disadvantages of a red ocean?
This article explores red ocean strategies – competing an existing market – and the limitations of red oceans relative to blue ocean strategies.
Applying the Blue Ocean Strategy Approach to a Startup
This article explores identifying blue ocean strategies – markets without fierce competition – and the importance for startups.
Identifying a blue ocean strategy: The create, raise, eliminate, reduce framework
How do you identify a blue ocean strategy? This article explores a key approach for identifying blue oceans – the create, raise, eliminate, reduce framework
4 Risks of pursuing a blue ocean strategy
The blue ocean strategy approach of identifying or creating a new market space free of competitors sounds attractive, it also has a lot of risks associated with it. This article examines four of the main risks associated with a blue ocean strategy.
Will other firms enter your blue ocean?: Imitation of blue ocean strategies
Achieving a blue ocean strategy can lose its benefit if others imitate – this article explores the danger of others entering your blue ocean.
The danger of blue ocean strategies turning to red oceans
This article explores the danger of blue oceans turning red as new firms enter the market – and what you can do about it
The importance of entry and mobility barriers for a blue ocean strategy
One of the key dangers of pursuing a blue ocean strategy is imitation from others – this article explores why entry and mobility barriers are important for maintaining the blue ocean
When to use the Create, Raise, Eliminate, Reduce Framework
This article explores the situations where the Create Raise Eliminate Reduce framework is useful for identifying new blue ocean opportunities
What is the Eliminate, Reduce, Raise, Create, Framework?
Learn what is meant by the ERRC Framework, and why it is a key approach to identifying blue ocean strategy, and how you can use it.