Blue Ocean Strategies

The blue ocean approach – developed by W. Chan Kim and Renée Mauborgne – is a set of techniques to identify new market spaces – those without existing competitors. Blue oceans are new opportunities, without fierce competition, in comparison to existing ‘red’ markets where competition is fierce.

This collection of articles explores blue ocean approaches – approaches for identifying blue oceans, and key considerations for maintaining your blue ocean. 

Latest Blue Ocean Strategy Articles

4 Risks of pursuing a blue ocean strategy

The blue ocean strategy approach of identifying or creating a new market space free of competitors sounds attractive, it also has a lot of risks associated with it. This article examines four of the main risks associated with a blue ocean strategy. 

4 Risks of pursuing a blue ocean strategy

The blue ocean strategy approach of identifying or creating a new market space free of competitors sounds attractive, it also has a lot of risks associated with it. This article examines four of the main risks associated with a blue ocean strategy.