Maintaining a business social media account is not easy. Sometimes it can be useful to take a step back, and brainstorm your social media posts. this article explores different possibilities, approaches that you can consider for generating engaging social media posts.
Post idea 1: New products and features
One of the easiest and most popular types of posts for a business social media account is new products and features that you can announce and share. When brainstorming posts consider if there are new developments that you are able to publicize.
Post idea 2: Industry developments or news you can share
Another source of content ideas is posting about broader trends and changes that are occurring in your industry. The content could be short pieces that you write yourself, or posts that link to other relevant new stories.
Post idea 3: Customer success
Another great source of content for social media is customer success stories. Brainstorm if there are particular implementations or successes that you are able to include in your social media posts.
Post idea 4: Check out the social media posts of your competitors
Another source of inspiration when considering what to post is to look at the social media accounts of your competitors. Look to see the types of material that they are posting, and consider if there are similar stories that you are able to share.
When looking at the social media accounts of competitors it is easy though to fall into the trap of being constrained by the types of material that they are posting. Recognize and try not to fall into this trap. The idea is not to replicate their content, but rather to use it for inspiration for similar types of stories that you would be able to share.
Post idea 5: Look back at your prior posts
A final source of inspiration when brainstorming possible posts is to look back at prior posts that you have made – potentially from the prior year. While you don’t want to just repeat the same content, looking back at material that you have posted before can be a quick way of getting inspiration for similar types of material that you can post again.
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