What is the importance of brand image for firms? This collection of articles examine how and why brands impact organizations.
Latest articles on brands
Personifying your company: The benefits of making an individual the face of the firm
This article explores the advantages and disadvantages of personifying your firm by making an individual the face of the organization.
Why brand reputation can be a barrier to entry
Under what situations does a brand act as an entry barrier for firms? This article explores the impact of established brands on firms entering a market.
Why brand reputation can be a barrier to entry
Under what situations does a brand act as an entry barrier for firms? This article explores the impact of established brands on firms entering a market.
Personifying your company: The benefits of making an individual the face of the firm
This article explores the advantages and disadvantages of personifying your firm by making an individual the face of the organization.