
Business models – essentially how firms make money through their products and services – is important for startups to consider. Alternative approaches to compete can allow startups to enter new markets and draw customers away from established firms. This collection of articles explore important tradeoffs associated with different approaches.
Overview: Business Model Innovations

Business Model Innovations
This guide explores the importance of adaptions to business models, and the opportunities presented by adopting a different business model.

Business Model Innovations
This guide explores the importance of adaptions to business models, and the opportunities presented by adopting a different business model.
The Strengths of Different Business Models

Understanding the Subscription Business Model
Key factors to consider before using a subscription approach to sell your products and services.

The Advantages and Disadvantages of the Freemium Business Model
This article explores the benefits and disadvantages of the freemium business model, where companies give away their product while making money from those you upsell to premium features.

The Razor-Razorblade Business Model
The razor-razorblade business model relies on selling an initial product at a relatively low price, followed by consumables, where the firm makes the majority of its profit.

The Razor-Razorblade Business Model
The razor-razorblade business model relies on selling an initial product at a relatively low price, followed by consumables, where the firm makes the majority of its profit.

The Advantages and Disadvantages of the Freemium Business Model
This article explores the benefits and disadvantages of the freemium business model, where companies give away their product while making money from those you upsell to premium features.

Understanding the Subscription Business Model
Key factors to consider before using a subscription approach to sell your products and services.
Further Readings

Examples of the freemium business model: Apps and more
This article explores some of the most common freemium business models: apps, art galleries, online education, news sites, and more.

The subscription box business model: Understanding the economics
This article explores the economics of such subscription boxes – discussing the benefits of subscription boxes to customers, and the ways that subscription services are able to achieve high value.

Examples of the razor and blades business model
The razor-razorblade business model relies on selling an initial product at a relatively low price, followed by consumables, where the firm makes the majority of its profit.

App Monetizing: Key Freemium Upselling Considerations
This article explores different approaches and key consideration with the freemium business model for monetizing apps.

Examples of the subscription business model: Software, entertainment, meal kits, and more
Subscription services are increasingly common – this article explores some common examples in software, entertainment, deliveries, meal kit services, and subscription boxes.

Examples of the freemium business model: Apps and more
This article explores some of the most common freemium business models: apps, art galleries, online education, news sites, and more.

Examples of the razor and blades business model
The razor-razorblade business model relies on selling an initial product at a relatively low price, followed by consumables, where the firm makes the majority of its profit.

App Monetizing: Key Freemium Upselling Considerations
This article explores different approaches and key consideration with the freemium business model for monetizing apps.

The subscription box business model: Understanding the economics
This article explores the economics of such subscription boxes – discussing the benefits of subscription boxes to customers, and the ways that subscription services are able to achieve high value.

Examples of the subscription business model: Software, entertainment, meal kits, and more
Subscription services are increasingly common – this article explores some common examples in software, entertainment, deliveries, meal kit services, and subscription boxes.