Business Models

Business models – essentially how firms make money through their products and services – is important for startups to consider. Alternative approaches to compete can allow startups to enter new markets and draw customers away from established firms. This collection of articles explore important tradeoffs associated with different approaches. 

Overview: Business Model Innovations

Business Model Innovations

This guide explores the importance of adaptions to business models, and the opportunities presented by adopting a different business model.

Business Model Innovations

This guide explores the importance of adaptions to business models, and the opportunities presented by adopting a different business model.

The Strengths of Different Business Models

The Razor-Razorblade Business Model

The razor-razorblade business model relies on selling an initial product at a relatively low price, followed by consumables, where the firm makes the majority of its profit.

The Freemium Business Model

This article explores the freemium business model – giving your product away to users, while making money of those you upsell to premium features.

The Freemium Business Model

This article explores the freemium business model – giving your product away to users, while making money of those you upsell to premium features.

The Razor-Razorblade Business Model

The razor-razorblade business model relies on selling an initial product at a relatively low price, followed by consumables, where the firm makes the majority of its profit.

Further Readings