
This collection of articles explores important considerations involved when selling direct to other businesses – and how the practice is different from the B2C sales channel.
Latest B2B articles

B2B Sales: Identifying key decision makers
For business-to-business sales, there can be many different decision-makers – each with their own interests and evaluation criteria. This article explores different stakeholders and how they can influence purchase decisions.

Understanding different sales channels: The differences between B2B and B2C transactions
This article explores the fundamental differences between business to business sales (B2B) and business to consumer sales (B2C)

The B2B Sales Channel: All you need to know about business to business sales
This article explores some of the key characteristics common in business-to-business sales.

How a B2C sales and marketing approach differs from a B2B sales and marketing approach
This article considers the key ways that a B2C marketing approach is typically different from B2B marketing

B2B Sales: Identifying key decision makers
For business-to-business sales, there can be many different decision-makers – each with their own interests and evaluation criteria. This article explores different stakeholders and how they can influence purchase decisions.

Understanding different sales channels: The differences between B2B and B2C transactions
This article explores the fundamental differences between business to business sales (B2B) and business to consumer sales (B2C)

The B2B Sales Channel: All you need to know about business to business sales
This article explores some of the key characteristics common in business-to-business sales.

How a B2C sales and marketing approach differs from a B2B sales and marketing approach
This article considers the key ways that a B2C marketing approach is typically different from B2B marketing