Business to Business Sales

This collection of articles explores important considerations involved when selling direct to other businesses – and how the practice is different from the B2C sales channel. 

Latest B2B articles

B2B Sales: Identifying key decision makers

For business-to-business sales, there can be many different decision-makers – each with their own interests and evaluation criteria. This article explores different stakeholders and how they can influence purchase decisions.

B2B Sales: Identifying key decision makers

For business-to-business sales, there can be many different decision-makers – each with their own interests and evaluation criteria. This article explores different stakeholders and how they can influence purchase decisions.