This collection of articles explores approaches for selling to consumers and retailing considerations.
Latest Articles on Business to Consumer Sales
Understanding different sales channels: The differences between B2B and B2C transactions
This article explores the fundamental differences between business to business sales (B2B) and business to consumer sales (B2C)
How a B2C sales and marketing approach differs from a B2B sales and marketing approach
This article considers the key ways that a B2C marketing approach is typically different from B2B marketing
Examples of B2C advertising
This article considers different ways of marketing products and services to customers – from mass TV adverts and social media to flyers and word-of-mouth referral approaches.
Approaches for upselling: Different choices in increasing sales
This article explores different approaches to upselling – from adding features after initial commitment, steering the customer towards more premium offerings, and bundling of services together.
Understanding different sales channels: The differences between B2B and B2C transactions
This article explores the fundamental differences between business to business sales (B2B) and business to consumer sales (B2C)
How a B2C sales and marketing approach differs from a B2B sales and marketing approach
This article considers the key ways that a B2C marketing approach is typically different from B2B marketing
Examples of B2C advertising
This article considers different ways of marketing products and services to customers – from mass TV adverts and social media to flyers and word-of-mouth referral approaches.
Approaches for upselling: Different choices in increasing sales
This article explores different approaches to upselling – from adding features after initial commitment, steering the customer towards more premium offerings, and bundling of services together.