Competitive Advantage

Competitive advantage is the central concept in strategy – the basis by which your firm has an advantage over other firms. Some competitive advantage is temporary in nature – going a short-lived advantage. Other sources of competitive advantage of longer-term – a sustainable competitive advantage.

The articles below explore competitive advantage – what the concept is, and how firms are able to develop the resources for a competitive advantage over their competitors. 

The Competitive Advantage Collection

What is competitive parity?

This article explores what is meant by competitive parity – and why firms may not be able to gain a competitive advantage over others

What is competitive parity?

This article explores what is meant by competitive parity – and why firms may not be able to gain a competitive advantage over others