This collection of articles explores the concept of competitive parity – when firms have similar underlying resources and capabilities and thus achieve comparable performances to one another. Explore key elements of the concept of competitive parity and why it is useful to consider ways to move away from parity.
Latest articles on competitive parity
What is competitive parity?
This article explores what is meant by competitive parity – and why firms may not be able to gain a competitive advantage over others
Moving away from competitive parity
This article explores how firms can move away from competitive parity with their competitors
What is competitive parity?
This article explores what is meant by competitive parity – and why firms may not be able to gain a competitive advantage over others
Moving away from competitive parity
This article explores how firms can move away from competitive parity with their competitors