This collection of articles explores important perspectives in customer feedback – and ways that it can improve your firm.
Latest Articles on Customer Feedback
Are chatbots the solution to dealing with customer support questions?
Are chat-bots the future of customer service? We explore the benefits and disadvantages for customers and companies.
The benefits of listening to customers: What you can learn
This article explores the value that comes from speaking (and more importantly listing) to customers.
The disadvantages of listening to your customers: The risks of prioritizing existing customers
While there are many advantages to getting customer feedback, there are also potential dangers of listening only to your existing customers.
Listening to different groups of customers: Existing customers, the customers of your competitors, and non-customers
There are many different types of customer feedback – each with different sources of insight. This article explores reasons for seeking a diverse range of customer opinions.
Reducing customer support requests: Ways to cut down on service requests
This article explores some opportunities for reducing customer support queries – while also improving your operations in the process.
Approaches for gaining customer feedback: How to learn from your customers
This article explores different approaches to gain customer feedback to improve your products and offerings – from asking and focus groups to reading customer reviews online and learning through support requests.
Are chatbots the solution to dealing with customer support questions?
Are chat-bots the future of customer service? We explore the benefits and disadvantages for customers and companies.
The benefits of listening to customers: What you can learn
This article explores the value that comes from speaking (and more importantly listing) to customers.
The disadvantages of listening to your customers: The risks of prioritizing existing customers
While there are many advantages to getting customer feedback, there are also potential dangers of listening only to your existing customers.
Listening to different groups of customers: Existing customers, the customers of your competitors, and non-customers
There are many different types of customer feedback – each with different sources of insight. This article explores reasons for seeking a diverse range of customer opinions.
Reducing customer support requests: Ways to cut down on service requests
This article explores some opportunities for reducing customer support queries – while also improving your operations in the process.
Approaches for gaining customer feedback: How to learn from your customers
This article explores different approaches to gain customer feedback to improve your products and offerings – from asking and focus groups to reading customer reviews online and learning through support requests.