This collection of articles examines a differentiation strategy – how firms can separate themselves from other firms and be able to drive up a customer’s willingness to pay to charge a higher price.
Latest articles examining differentiation strategies
What are value drivers?
This article explains what value drivers are with examples. Learn how different dimensions can increase customers’ willingness to pay.
The difference between a cost-leader and a differentiator
What are the key differences between a cost leadership and a differentiation strategy? This article examines the distinctions between the two different strategies.
Increasing a customer’s willingness to pay
This article explores approaches to increase the amount that customers are willing to pay for goods – from advertisements to improvements to the products.
What are value drivers?
This article explains what value drivers are with examples. Learn how different dimensions can increase customers’ willingness to pay.
The difference between a cost-leader and a differentiator
What are the key differences between a cost leadership and a differentiation strategy? This article examines the distinctions between the two different strategies.
Increasing a customer’s willingness to pay
This article explores approaches to increase the amount that customers are willing to pay for goods – from advertisements to improvements to the products.