
This collection of articles explores how to develop and refine your elevator pitch.
Latest Articles on Elevator Pitches

Differences between an elevator pitch and a business plan
Explore some of the key differences to be aware of between an elevator pitch and a business plan.

The importance of an elevator pitch
The elevator pitch – a description of the essence of your business’s strategy that you are able to share within about 60 seconds, or the time to go up an elevator – is critical for startups to develop. This article explains the benefits of having an elevator pitch strategy, beyond securing financing.

5 Mistakes to avoid in your elevator pitch
Our list of the top 5 mistakes to avoid in introductory meetings with potential investors and other stakeholders. Learn how to avoid these key errors in your pitches.

The importance of an elevator pitch
The elevator pitch – a description of the essence of your business’s strategy that you are able to share within about 60 seconds, or the time to go up an elevator – is critical for startups to develop. This article explains the benefits of having an elevator pitch strategy, beyond securing financing.

5 Mistakes to avoid in your elevator pitch
Our list of the top 5 mistakes to avoid in introductory meetings with potential investors and other stakeholders. Learn how to avoid these key errors in your pitches.

Differences between an elevator pitch and a business plan
Explore some of the key differences to be aware of between an elevator pitch and a business plan.