Freemium is a business model where you give at least part of the produce or service away for free and make your money from users paying for additional features or upgrades.
While it is a common way of monetizing apps, the freemium business model is broadly applicable in settings where 1) the marginal costs of serving users is low (i.e., little direct cost from each ‘free’ users), 2) a certain number of free users are likely to upgrade to paid offerings, and 3) there are benefits of having a large user base (even if they are not paying)
Latest freemium articles
This collection of articles explores the advantages, disadvantages, and other considerations associated with adopting a freemium business model.
Examples of the freemium business model: Apps and more
This article explores some of the most common freemium business models: apps, art galleries, online education, news sites, and more.
App monetization: Ad-supported vs. freemium vs. one-off purchases
Your app monetization approach is one of the most important decisions for app developers. This article covers some of the most popular approaches to monetize apps.
Premium vs freemium
What is the difference between premium and freemium? This article exqamines what makes freemium distinct.
App Monetizing: Key Freemium Upselling Considerations
This article explores different approaches and key consideration with the freemium business model for monetizing apps.
The Advantages and Disadvantages of the Freemium Business Model
This article explores the benefits and disadvantages of the freemium business model, where companies give away their product while making money from those you upsell to premium features.
Examples of the freemium business model: Apps and more
This article explores some of the most common freemium business models: apps, art galleries, online education, news sites, and more.
App monetization: Ad-supported vs. freemium vs. one-off purchases
Your app monetization approach is one of the most important decisions for app developers. This article covers some of the most popular approaches to monetize apps.
Premium vs freemium
What is the difference between premium and freemium? This article exqamines what makes freemium distinct.
App Monetizing: Key Freemium Upselling Considerations
This article explores different approaches and key consideration with the freemium business model for monetizing apps.
The Advantages and Disadvantages of the Freemium Business Model
This article explores the benefits and disadvantages of the freemium business model, where companies give away their product while making money from those you upsell to premium features.