Startup Innovations

Innovation is important for startups to consider – new opportunities can present themselves, be found, or created, and these can provide a new basis to compete within a market. 

Innovation opportunities

Innovation opportunities can present themselves in many ways – and part of the key opportunity is for startups is to identify new opportunities that others may have overlooked. As explored in the articles below, it is important to think broadly about innovation – new possibilities can arise in changes to the product, the business models, distribution channels, as well as adjustments to the breadth of other activities that firms perform. 

Business Model Innovations

This guide explores the importance of adaptions to business models, and the opportunities presented by adopting a different business model.

Business Model Innovations

This guide explores the importance of adaptions to business models, and the opportunities presented by adopting a different business model.

Differentiation and the importance of innovation

One of the key reasons why innovation is important is that it separates the companies from others in their industry. As explored in the articles below, if you are able to develop new innovations that differentiate your company from others, now there are are specific reasons for customers to come to your firm over others.