Latest Articles

How to get employees to make ethical decisions

How do you get employees to behave ethically? This article examines the role of company values, reinforcement, and consistency with strategy as ways of increasing ethical decision-making by employees.

The importance of ethics in strategy

Why is it so important to take ethical considerations into account when developing the strategy for the firm? This article explores three key reasons to consider the ethics of your strategy.

What is competitive parity?

This article explores what is meant by competitive parity – and why firms may not be able to gain a competitive advantage over others

What is the VRIO framework?

This article unpacks the VRIO framework – and why it is important to consider whether resources are valuable, rare, hard imitate, or substitute, and the organization is organized to support the resource.

The better off test in diversification decisions

What is the better off test, and why is it important in diversification decisions? This article explores why it is important to assess whether the two areas are better off in one firm vs two when diversifying.

What is inorganic company growth?

Inorganic company growth is growth through acquisitions or mergers with other firms. Rather than growing internally by gradually building internal resources and the customer base (organic growth), the company seeks to grow through acquiring another firm.

What is value creation?

This article explains the concept of value creation, with examples to illustrate value being created in the service and manufacturing industry.

How to get employees to make ethical decisions

How do you get employees to behave ethically? This article examines the role of company values, reinforcement, and consistency with strategy as ways of increasing ethical decision-making by employees.

The importance of ethics in strategy

Why is it so important to take ethical considerations into account when developing the strategy for the firm? This article explores three key reasons to consider the ethics of your strategy.

What is competitive parity?

This article explores what is meant by competitive parity – and why firms may not be able to gain a competitive advantage over others

What is the VRIO framework?

This article unpacks the VRIO framework – and why it is important to consider whether resources are valuable, rare, hard imitate, or substitute, and the organization is organized to support the resource.

The better off test in diversification decisions

What is the better off test, and why is it important in diversification decisions? This article explores why it is important to assess whether the two areas are better off in one firm vs two when diversifying.

What is inorganic company growth?

Inorganic company growth is growth through acquisitions or mergers with other firms. Rather than growing internally by gradually building internal resources and the customer base (organic growth), the company seeks to grow through acquiring another firm.

What is value creation?

This article explains the concept of value creation, with examples to illustrate value being created in the service and manufacturing industry.