Latest Articles

Things to consider in strategy reviews

What are some of the most important things to consider in a strategy review? This article examines what to focus on and why they are important for companies to consider.

What is an underserved market?

What is meant by an underserved market, why are some markets underserved, and what is the opportunity for companies to target underserved markets? Explore underserved markets in this article.

What are overserved customers?

This article explores the opportunity of overserved customers. Learn what overserved customers are and the opportunity of overserved customers.

When is multi sourcing important?

What are the situations where multi-sourcing has advantages? This article examines the times when multiple suppliers are particularly important.

What is a niche strategy?

What is meant by a niche strategy? This article examines the niche strategy approach and the reasons why firms may pursue a niche strategy – also called a focused strategy.

What is a cost leader?

This article examines cost leadership – learn what cost leadership is and how to compete as a cost-leader.

What are value drivers?

This article explains what value drivers are with examples. Learn how different dimensions can increase customers’ willingness to pay.

What is bespoke manufacturing?

What is meant by bespoke production? This article explores the concept of bespoke manufacturing and how it compares to other approaches

What is internal benchmarking?

What is the impact of internal benchmarking – and how can firms use internal benchmarking to improve firm performance? This article explores the role of internal benchmarking.

What is an open-plan office?

How do you go about increasing your local sourcing? This article explores an approach to help you identify inputs that can be sourced locally.

Premium vs freemium

What is the difference between premium and freemium? This article exqamines what makes freemium distinct.

What is single sourcing?

What is meant by single sourcing? This article explores the concept of single sourcing and when it makes sense for firms.

Things to consider in strategy reviews

What are some of the most important things to consider in a strategy review? This article examines what to focus on and why they are important for companies to consider.

What is an underserved market?

What is meant by an underserved market, why are some markets underserved, and what is the opportunity for companies to target underserved markets? Explore underserved markets in this article.

What are overserved customers?

This article explores the opportunity of overserved customers. Learn what overserved customers are and the opportunity of overserved customers.

When is multi sourcing important?

What are the situations where multi-sourcing has advantages? This article examines the times when multiple suppliers are particularly important.

What is a niche strategy?

What is meant by a niche strategy? This article examines the niche strategy approach and the reasons why firms may pursue a niche strategy – also called a focused strategy.

What is a cost leader?

This article examines cost leadership – learn what cost leadership is and how to compete as a cost-leader.

What are value drivers?

This article explains what value drivers are with examples. Learn how different dimensions can increase customers’ willingness to pay.

What is bespoke manufacturing?

What is meant by bespoke production? This article explores the concept of bespoke manufacturing and how it compares to other approaches

What is internal benchmarking?

What is the impact of internal benchmarking – and how can firms use internal benchmarking to improve firm performance? This article explores the role of internal benchmarking.

What is an open-plan office?

How do you go about increasing your local sourcing? This article explores an approach to help you identify inputs that can be sourced locally.

Premium vs freemium

What is the difference between premium and freemium? This article exqamines what makes freemium distinct.

What is single sourcing?

What is meant by single sourcing? This article explores the concept of single sourcing and when it makes sense for firms.