What is the Market Based View (MBV), and how does this perspective explain industry profitability? This collection of articles explore the market-based perspective and how it compares to other strategic orientations.
Latest articles on the Market Based View
The market based view vs. the resource based view of the firm
This article explores the differences between the MBV (market-based view) and the RBV (resource-based view) of the firm, and how the different approaches complement one another.
The market based view vs. the resource based view of the firm
This article explores the differences between the MBV (market-based view) and the RBV (resource-based view) of the firm, and how the different approaches complement one another.