Sizing your market is important for businesses – allowing you to determine appropriate resource allocations, as well as to gain the support of investors based on your market opportunity.
This collection of articles explores important considerations involved in sizing your market.
Sizing your market opportunity
This article outlines approaches for determining your market sizes and importance of doing so.
Sizing your market opportunity
This article outlines approaches for determining your market sizes and importance of doing so.
Other articles related to market sizing
Back of the envelope calculations: Why they are so important
This article explores the benefits of simple analysis using assumptions to quickly gain an approximate understanding of a situation.
Financial projections: 5 Mistakes to avoid
There is a lot of uncertainty in financial estimations – these are 5 of the top mistakes to avoid when making projections.
Being clear on assumptions: Why it is so important with estimations
This article explores the importance of being clear in these assumptions – carefully documenting them as part of your calculations so that you and others are able to understand the basis for your calculations.
Triangulating assumptions: Why it is so important in estimating and projections
This article explores the importance of triangulation to increase the accuracy and your confidence in estimates.
Back of the envelope calculations: Why they are so important
This article explores the benefits of simple analysis using assumptions to quickly gain an approximate understanding of a situation.
Triangulating assumptions: Why it is so important in estimating and projections
This article explores the importance of triangulation to increase the accuracy and your confidence in estimates.
Being clear on assumptions: Why it is so important with estimations
This article explores the importance of being clear in these assumptions – carefully documenting them as part of your calculations so that you and others are able to understand the basis for your calculations.
Financial projections: 5 Mistakes to avoid
There is a lot of uncertainty in financial estimations – these are 5 of the top mistakes to avoid when making projections.