This collection of articles explore the 4P marketing mix: Product, Price, Place, and Promotion.
Latest Articles on the 4P Marketing Mix
The 4P Marketing Mix: Product, Price, Place and Promotion
This article examines the four components of the 4P marketing mix: You product, its price, the place where it is sold, and how it is promoted.
The 4P Marketing Mix: Promotion
This article explores the role of promotions within the 4P marketing mix – including the purpose of promotions and different ways of promoting your product or service.
Connecting the 4P Marketing Mix with your Business Strategy
This article explores how the 4Ps -product, place, price and promotion – connects in with other key strategic decisions a firm needs to take.
The importance of the 4P Marketing Mix: The benefits of the 4P framework
This article considers the role of the 4P Marketing Mix framework, including how it can help align various components of your marketing approach.
The 4P Marketing Mix: Promotion
This article explores the role of promotions within the 4P marketing mix – including the purpose of promotions and different ways of promoting your product or service.
The 4P Marketing Mix: Product, Price, Place and Promotion
This article examines the four components of the 4P marketing mix: You product, its price, the place where it is sold, and how it is promoted.
The importance of the 4P Marketing Mix: The benefits of the 4P framework
This article considers the role of the 4P Marketing Mix framework, including how it can help align various components of your marketing approach.
Connecting the 4P Marketing Mix with your Business Strategy
This article explores how the 4Ps -product, place, price and promotion – connects in with other key strategic decisions a firm needs to take.