Developing an approach to gain and retain customers is critical for startups to consider. Without an approach to create awareness for your company, you will never be able to grow your firm.
Managing a social media presence
One of the most important ways of publicizing your company is via social media. As a startup firm, this is one key approach for customers to find out about your company, and for you to update them on your products and other announcements. The articles below are intended to help you get going with social media – determine whether it is right for your business, and how to manage your accounts.
Posting to multiple social media accounts: Use a scheduling platform
This article explores how social media scheduling tools and help you streamline managing multiple social media accounts.
The benefits of social media to small businesses
This article explores some of the key benefits of maintaining a social media presence for your business.
Does your business need a social media presence?
This article explores whether social media is likely to be a valuable addition to your firm or not.
Reasons to avoid setting up lots of separate social media accounts for your business
This article explores key reasons why it is generally not a good idea to set up lots of separate business social media accounts.
Are chatbots the solution to dealing with customer support questions?
Are chat-bots the future of customer service? We explore the benefits and disadvantages for customers and companies.
Managing a business social media account
This article explores the importance of word of mouth advertising and ways of encouraging your customers to share their experiences with others.
The top 7 posts types for your business social media account
Struggling to generate social media content? This post explores the top posts to share on your business social media account.
Developing a social media calendar
This article explores the importance of having a social media schedule to plan out your social media posts.
Key goals of social media marketing
This article explores some goals of social media for small businesses – and how it can set your firm apart from established companies.
The challenge of scheduling social media posts: Breaking news
This article explores the risks of scheduling social media posts, as well as approaches for reducing the likelihood of ill-timed social media posts.
Brainstorming social media posts: Ideas for business social media posts
Stuck for social media content? This article explores ways of thinking of posts to put on your business social media account
Developing a social media strategy: Key components
What is a social media strategy, and why do you need one? This article explores the importance of having a social media strategy, and the key component of it.
Approaches to automating your social media accounts
There are different means and extents to which you can automate your social media presence. This article explores three of the most common, along with your thoughts on the three different approaches.
Top 6 mistakes to avoid with a business social media account
This article explores some of the most common mistakes that companies can make on their social media accounts.
Social Media: Key Success Factors
This article explores some of the most important metrics to pay attention to across your social media accounts.
Should you delete your business social media accounts?
This article explores the case for not having a business social media presence – and why for many firms being on social media may not be worth it.
Social media automation: Key mistakes to avoid (and how to do it)
While social media automation can help schedule your posts, there are lots of common mistakes. Learn how to streamline your posting with scheduling, without annoying your followers.
Why you should consider scheduling your social media posts
This article explores key reasons why you should consider using a post-scheduling tool to publish content to social media.
Posting to multiple social media accounts: Use a scheduling platform
This article explores how social media scheduling tools and help you streamline managing multiple social media accounts.
The benefits of social media to small businesses
This article explores some of the key benefits of maintaining a social media presence for your business.
Does your business need a social media presence?
This article explores whether social media is likely to be a valuable addition to your firm or not.
Reasons to avoid setting up lots of separate social media accounts for your business
This article explores key reasons why it is generally not a good idea to set up lots of separate business social media accounts.
Are chatbots the solution to dealing with customer support questions?
Are chat-bots the future of customer service? We explore the benefits and disadvantages for customers and companies.
Managing a business social media account
This article explores the importance of word of mouth advertising and ways of encouraging your customers to share their experiences with others.
The top 7 posts types for your business social media account
Struggling to generate social media content? This post explores the top posts to share on your business social media account.
Developing a social media calendar
This article explores the importance of having a social media schedule to plan out your social media posts.
Key goals of social media marketing
This article explores some goals of social media for small businesses – and how it can set your firm apart from established companies.
The challenge of scheduling social media posts: Breaking news
This article explores the risks of scheduling social media posts, as well as approaches for reducing the likelihood of ill-timed social media posts.
Brainstorming social media posts: Ideas for business social media posts
Stuck for social media content? This article explores ways of thinking of posts to put on your business social media account
Developing a social media strategy: Key components
What is a social media strategy, and why do you need one? This article explores the importance of having a social media strategy, and the key component of it.
Approaches to automating your social media accounts
There are different means and extents to which you can automate your social media presence. This article explores three of the most common, along with your thoughts on the three different approaches.
Top 6 mistakes to avoid with a business social media account
This article explores some of the most common mistakes that companies can make on their social media accounts.
Social Media: Key Success Factors
This article explores some of the most important metrics to pay attention to across your social media accounts.
Should you delete your business social media accounts?
This article explores the case for not having a business social media presence – and why for many firms being on social media may not be worth it.
Social media automation: Key mistakes to avoid (and how to do it)
While social media automation can help schedule your posts, there are lots of common mistakes. Learn how to streamline your posting with scheduling, without annoying your followers.
Why you should consider scheduling your social media posts
This article explores key reasons why you should consider using a post-scheduling tool to publish content to social media.
Differentiating Your Firm From Others
The importance of strategic distinctiveness
This article explores the importance of strategic distinctiveness, and how it allows you to step away from direct competition.
Applying the Blue Ocean Strategy Approach to a Startup
This article explores identifying blue ocean strategies – markets without fierce competition – and the importance for startups.
The importance of strategic distinctiveness
This article explores the importance of strategic distinctiveness, and how it allows you to step away from direct competition.
Applying the Blue Ocean Strategy Approach to a Startup
This article explores identifying blue ocean strategies – markets without fierce competition – and the importance for startups.
4P Marketing Mix
The 4P Marketing Mix: Product, Price, Place and Promotion
This article examines the four components of the 4P marketing mix: You product, its price, the place where it is sold, and how it is promoted.
Connecting the 4P Marketing Mix with your Business Strategy
This article explores how the 4Ps -product, place, price and promotion – connects in with other key strategic decisions a firm needs to take.
Connecting the 4P Marketing Mix with your Business Strategy
This article explores how the 4Ps -product, place, price and promotion – connects in with other key strategic decisions a firm needs to take.
The 4P Marketing Mix: Product, Price, Place and Promotion
This article examines the four components of the 4P marketing mix: You product, its price, the place where it is sold, and how it is promoted.
Other marketing approaches
Incorporating word of mouth marketing into your customer acquisition strategy
This article explores the importance of word of mouth advertising and ways of encouraging your customers to share their experiences with others.
Incorporating word of mouth marketing into your customer acquisition strategy
This article explores the importance of word of mouth advertising and ways of encouraging your customers to share their experiences with others.