Mass customization is the practice of producing a product that can be customized – on mass – to the customer’s requirements. It seeks to bridge the benefits of mass production (which benefit from economies of scale), with bespoke production of individual items to order.
Latest Mass Customization Articles
Mass Customization: Made to order Vs. Modified to order
This article explores two possible approaches that can be taken in order to achieve this mass customization: made to order and customized to order.
Is mass customization the future of manufacturing? Probably not – why most production won’t be custom
Why mass customization brings new opportunities for customized products – but is unlikely to replace mass production.
The difference between mass customization and bespoke products
Mass customization and bespoke made-to-order production share some similarities – but also distinctions – this article explores some of the differences.
The difference between customization and mass customization
How is mass customization different from one-off personalization of items? This article explores why a different approach is needed with mass customization.
What is mass customization?: Creating unique products to meet individual customer preferences
Mass customization allows each product to be unique – to meet the specific needs of the customer. This article explores the concepts with possible dimensions to customize.
The capabilities required to succeed at mass customization
From clear communication channels to automated order systems and manufacturing, this article explores the underlying capabilities required to successfully implement mass customization.
Mass customization: The advantages and disadvantages
This article explores the benefits of customizing products to meet specific customer demands – as well as the limitations in doing so
5 Challenges of mass customization
Some of the most difficult issues associated with mass customization – important problems you need to be aware of
Bespoke manufacturing vs. mass manufacturing vs. mass customization
This article explores the differences between bespoke, mass manufacturing, and mass customization.
5 Challenges of mass customization
Some of the most difficult issues associated with mass customization – important problems you need to be aware of
Mass Customization: Made to order Vs. Modified to order
This article explores two possible approaches that can be taken in order to achieve this mass customization: made to order and customized to order.
Mass customization: The advantages and disadvantages
This article explores the benefits of customizing products to meet specific customer demands – as well as the limitations in doing so
Bespoke manufacturing vs. mass manufacturing vs. mass customization
This article explores the differences between bespoke, mass manufacturing, and mass customization.
Is mass customization the future of manufacturing? Probably not – why most production won’t be custom
Why mass customization brings new opportunities for customized products – but is unlikely to replace mass production.
The capabilities required to succeed at mass customization
From clear communication channels to automated order systems and manufacturing, this article explores the underlying capabilities required to successfully implement mass customization.
The difference between customization and mass customization
How is mass customization different from one-off personalization of items? This article explores why a different approach is needed with mass customization.
What is mass customization?: Creating unique products to meet individual customer preferences
Mass customization allows each product to be unique – to meet the specific needs of the customer. This article explores the concepts with possible dimensions to customize.
The difference between mass customization and bespoke products
Mass customization and bespoke made-to-order production share some similarities – but also distinctions – this article explores some of the differences.