A niche strategy involves focusing on a specific market segment. A niche strategy identifying a segment of the market with different needs – ideally not focused on by larger companies targeting a broad audience. By focussing on this segment, companies are able to better serve this narrower segment than larger firms serving a broad audience.
The articles below explore how to target a specific market and the benefits that come from focusing your resources to meet the needs of a narrow audience segment.
Examining how to compete in a specific niche
Ways a niche strategy can succeed against larger firms
How do firms targeting a niche market compete against a larger firm? This article explores the advantages of a niche strategy.
Defining your niche strategy: Understanding where you will focus
What are ways of defining your niche? This article explores how to target a niche strategy on a focused audience segment.
Will larger firms imitate your niche?
This article explores some of the key reasons why niche strategies can be protected from imitation by larger firms
The advantages of a narrow market breadth
What are the benefits of having a narrow market breadth? This article examines some advantages that come from a narrow niche
What is a niche strategy?
What is meant by a niche strategy? This article examines the niche strategy approach and the reasons why firms may pursue a niche strategy – also called a focused strategy.
The difference between a narrow and a broad market
Learn the difference between a narrow market and a broad market – with examples to illustrate the differences.
The difference between a narrow and a broad market
Learn the difference between a narrow market and a broad market – with examples to illustrate the differences.
Defining your niche strategy: Understanding where you will focus
What are ways of defining your niche? This article explores how to target a niche strategy on a focused audience segment.
What is a niche strategy?
What is meant by a niche strategy? This article examines the niche strategy approach and the reasons why firms may pursue a niche strategy – also called a focused strategy.
The advantages of a narrow market breadth
What are the benefits of having a narrow market breadth? This article examines some advantages that come from a narrow niche
Will larger firms imitate your niche?
This article explores some of the key reasons why niche strategies can be protected from imitation by larger firms
Ways a niche strategy can succeed against larger firms
How do firms targeting a niche market compete against a larger firm? This article explores the advantages of a niche strategy.