Niche Strategy: Focusing on a specific market segment

A niche strategy involves focusing on a specific market segment. A niche strategy identifying a segment of the market with different needs – ideally not focused on by larger companies targeting a broad audience. By focussing on this segment, companies are able to better serve this narrower segment than larger firms serving a broad audience.

The articles below explore how to target a specific market and the benefits that come from focusing your resources to meet the needs of a narrow audience segment.

Examining how to compete in a specific niche