
Our collection of articles on the impact of an organization’s external environment on the company – all the factors that you need to be aware of.
Latest articles on organizational environment

Where innovation ideas come from: Changes in a firm’s broad environment
This article explores identifying blue ocean strategies – markets without fierce competition – and the importance for startups.

The benefit of PESTEL analysis: Increasing firm success
This article examines the importance for managers to recognize trends in their firm’s broad environment, and why the PESTEL framework is so useful in identifying these trends.

What is the PESTEL Framework: Understanding how the broad macro-environment impacts firms
This article examines the broad macro-environment factors that can impact organizations and how to analyze each dimension of the framework.

Strategic foresight: Predicting changes in your industry and environment
This article explores strategic foresight – the opportunities that come from understanding your environment and how to predict likely industry trends.

PEST vs PESTEL: Understanding the external environment
This article explores the difference between PEST and PESTEL framework – what that additional “EL” is referring to and why it gets added to the framework.

Where innovation ideas come from: Changes in a firm’s broad environment
This article explores identifying blue ocean strategies – markets without fierce competition – and the importance for startups.

The benefit of PESTEL analysis: Increasing firm success
This article examines the importance for managers to recognize trends in their firm’s broad environment, and why the PESTEL framework is so useful in identifying these trends.

What is the PESTEL Framework: Understanding how the broad macro-environment impacts firms
This article examines the broad macro-environment factors that can impact organizations and how to analyze each dimension of the framework.

Strategic foresight: Predicting changes in your industry and environment
This article explores strategic foresight – the opportunities that come from understanding your environment and how to predict likely industry trends.

PEST vs PESTEL: Understanding the external environment
This article explores the difference between PEST and PESTEL framework – what that additional “EL” is referring to and why it gets added to the framework.