What are overserved customers, how do you sell to them, and what is the opportunity of overserved customers. This collection of articles explores key considerations when targetting and developing products for overserved customers.
Latest articles on overserved customers
What are overserved customers?
This article explores the opportunity of overserved customers. Learn what overserved customers are and the opportunity of overserved customers.
Selling to overserved customers: Targeting currently overserved customers
What is the opportunity of overserved customers? This article explores ways you can target customers that currently are being overserved with features that they don’t use.
Underserved vs. overserved customers: Comparing the different market opportunities
What are the differences between underserved and overserved customers? This article explores ways of targetting both segments of customers.
What are overserved customers?
This article explores the opportunity of overserved customers. Learn what overserved customers are and the opportunity of overserved customers.
Selling to overserved customers: Targeting currently overserved customers
What is the opportunity of overserved customers? This article explores ways you can target customers that currently are being overserved with features that they don’t use.
Underserved vs. overserved customers: Comparing the different market opportunities
What are the differences between underserved and overserved customers? This article explores ways of targetting both segments of customers.