Pitching your business

Mastering your pitch is a critically important skill for all founders. It is important to be able to get others on board with the firm – both investors, external stakeholders, and employees.

This collection of articles examines approaches for communicating your strategy and getting the support of important stakeholders. 

Pitching your business to investors

The importance of an elevator pitch

The elevator pitch – a description of the essence of your business’s strategy that you are able to share within about 60 seconds, or the time to go up an elevator – is critical for startups to develop. This article explains the benefits of having an elevator pitch strategy, beyond securing financing.

The importance of an elevator pitch

The elevator pitch – a description of the essence of your business’s strategy that you are able to share within about 60 seconds, or the time to go up an elevator – is critical for startups to develop. This article explains the benefits of having an elevator pitch strategy, beyond securing financing.

Communicating your strategy internally