
What are Porer’s Generic Strategies, and why are they important? This collection of articles examine the generic strategies and the ways of competing as a cost leader, differentiator, or focused company.
Latest articles on Porter's generic strategies

The difference between a cost-leader and a differentiator
What are the key differences between a cost leadership and a differentiation strategy? This article examines the distinctions between the two different strategies.

The difference between a narrow and a broad market
Learn the difference between a narrow market and a broad market – with examples to illustrate the differences.

The difference between Porter’s Five Forces and Porter’s Generic Strategies
Learn how Porter’s Five Forces is different from Porter’s generic strategies.

What are Porter’s generic strategies?
Learn what Porter’s generic strategies are – and why it is important for firms to be aware of the generic strategy that they are using.

What is a cost leader?
This article examines cost leadership – learn what cost leadership is and how to compete as a cost-leader.

What is a cost leader?
This article examines cost leadership – learn what cost leadership is and how to compete as a cost-leader.

The difference between a narrow and a broad market
Learn the difference between a narrow market and a broad market – with examples to illustrate the differences.

The difference between Porter’s Five Forces and Porter’s Generic Strategies
Learn how Porter’s Five Forces is different from Porter’s generic strategies.

The difference between a cost-leader and a differentiator
What are the key differences between a cost leadership and a differentiation strategy? This article examines the distinctions between the two different strategies.

What are Porter’s generic strategies?
Learn what Porter’s generic strategies are – and why it is important for firms to be aware of the generic strategy that they are using.