The razor-razorblade business model is a business model that involves selling an initial durable item (the razor) either at cost or subsidized, and then making the profit from the sale of consumable items (the razorblade). The business model takes several names, including;
- The durables and consumables business model
- The printer and ink business model
This collection of articles explores key considerations associated with using the business model.
Latest articles on the Razor Razorblade Business Model
The Printer and Ink Business Model
The printer and ink business model relies on selling an initial product at a relatively low price, followed by consumables, where the firm makes the majority of its profit.
Examples of the razor and blades business model
The razor-razorblade business model relies on selling an initial product at a relatively low price, followed by consumables, where the firm makes the majority of its profit.
The importance of switching costs to the razor-razorblade business model
This article explores the importance of switching costs to the razor and razorblade business model – with examples of such switching costs.
Key decisions with the razor-razorblade business model
This article considers some key decisions with the razor-razorblade business model – the price of the initial durable, consumables, and how much of the consumables to bundle with the durable item.
The Razor-Razorblade Business Model
The razor-razorblade business model relies on selling an initial product at a relatively low price, followed by consumables, where the firm makes the majority of its profit.
The Razor-Razorblade Business Model
The razor-razorblade business model relies on selling an initial product at a relatively low price, followed by consumables, where the firm makes the majority of its profit.
Examples of the razor and blades business model
The razor-razorblade business model relies on selling an initial product at a relatively low price, followed by consumables, where the firm makes the majority of its profit.
The importance of switching costs to the razor-razorblade business model
This article explores the importance of switching costs to the razor and razorblade business model – with examples of such switching costs.
The Printer and Ink Business Model
The printer and ink business model relies on selling an initial product at a relatively low price, followed by consumables, where the firm makes the majority of its profit.
Key decisions with the razor-razorblade business model
This article considers some key decisions with the razor-razorblade business model – the price of the initial durable, consumables, and how much of the consumables to bundle with the durable item.