This collection of articles explores sales channels and the importance of considering how you are going to get your product to market.
Latest Articles on Sales Channels
Upselling: Key considerations
This article explores the ways that business cost can mount, and particle approaches for reducing costs within an organization.
B2B Sales: Identifying key decision makers
For business-to-business sales, there can be many different decision-makers – each with their own interests and evaluation criteria. This article explores different stakeholders and how they can influence purchase decisions.
Understanding different sales channels: The differences between B2B and B2C transactions
This article explores the fundamental differences between business to business sales (B2B) and business to consumer sales (B2C)
The B2B Sales Channel: All you need to know about business to business sales
This article explores some of the key characteristics common in business-to-business sales.
Upselling challenges: 4 Difficulties with upselling additional product features and services
Upselling is not easy – from challenges managing your employees to actually encouraging customers to upgrade, this article explores the challenges of upselling.
Approaches for upselling: Different choices in increasing sales
This article explores different approaches to upselling – from adding features after initial commitment, steering the customer towards more premium offerings, and bundling of services together.
How restricted access to sales channels can act as a barrier to entry
This article explores how access to distribution channels can act as a barrier to entry and ways over overcoming it.
How brick and mortar stores can compete against online shopping
This article explores some of the benefits of physical brick and mortar stores – and how they can compete against online retailers.
Upselling: Key considerations
This article explores the ways that business cost can mount, and particle approaches for reducing costs within an organization.
Upselling challenges: 4 Difficulties with upselling additional product features and services
Upselling is not easy – from challenges managing your employees to actually encouraging customers to upgrade, this article explores the challenges of upselling.
B2B Sales: Identifying key decision makers
For business-to-business sales, there can be many different decision-makers – each with their own interests and evaluation criteria. This article explores different stakeholders and how they can influence purchase decisions.
Approaches for upselling: Different choices in increasing sales
This article explores different approaches to upselling – from adding features after initial commitment, steering the customer towards more premium offerings, and bundling of services together.
How brick and mortar stores can compete against online shopping
This article explores some of the benefits of physical brick and mortar stores – and how they can compete against online retailers.
How restricted access to sales channels can act as a barrier to entry
This article explores how access to distribution channels can act as a barrier to entry and ways over overcoming it.
Understanding different sales channels: The differences between B2B and B2C transactions
This article explores the fundamental differences between business to business sales (B2B) and business to consumer sales (B2C)
The B2B Sales Channel: All you need to know about business to business sales
This article explores some of the key characteristics common in business-to-business sales.