This collection of articles explores key decisions and important considerations involved in the sales process.
Latest articles on important sales considerations
Disadvantages of impulse buying: 3 limitations of purchases made on impulse
This article explores some additional costs associated with purchases made on impulse – and why such sales may not be as valuable for your company.
Upselling challenges: 4 Difficulties with upselling additional product features and services
Upselling is not easy – from challenges managing your employees to actually encouraging customers to upgrade, this article explores the challenges of upselling.
How a B2C sales and marketing approach differs from a B2B sales and marketing approach
This article considers the key ways that a B2C marketing approach is typically different from B2B marketing
Upselling concerns: The danger of appearing like a bait-and-switch
This article explores one of the possible dangers of upselling – appearing as though you tricked the customer into one thing, only to try and sell another.
Disadvantages of impulse buying: 3 limitations of purchases made on impulse
This article explores some additional costs associated with purchases made on impulse – and why such sales may not be as valuable for your company.
Upselling challenges: 4 Difficulties with upselling additional product features and services
Upselling is not easy – from challenges managing your employees to actually encouraging customers to upgrade, this article explores the challenges of upselling.
How a B2C sales and marketing approach differs from a B2B sales and marketing approach
This article considers the key ways that a B2C marketing approach is typically different from B2B marketing
Upselling concerns: The danger of appearing like a bait-and-switch
This article explores one of the possible dangers of upselling – appearing as though you tricked the customer into one thing, only to try and sell another.