
Our collection of articles on exploring strategic communications in organizations – from external pitches, to internal communications of the strategy.
Latest articles on strategic communications

The importance of an elevator pitch
The elevator pitch – a description of the essence of your business’s strategy that you are able to share within about 60 seconds, or the time to go up an elevator – is critical for startups to develop. This article explains the benefits of having an elevator pitch strategy, beyond securing financing.

Preparing for an investor pitch: Improving your investment presentation
This article explores factors that you need to take into account before pitching your business to investors.

Communicating your strategy: Creating a shared understanding
This article explores the benefits of communicating the strategy within the firm, and how to do so.

The importance of an elevator pitch
The elevator pitch – a description of the essence of your business’s strategy that you are able to share within about 60 seconds, or the time to go up an elevator – is critical for startups to develop. This article explains the benefits of having an elevator pitch strategy, beyond securing financing.

Preparing for an investor pitch: Improving your investment presentation
This article explores factors that you need to take into account before pitching your business to investors.

Communicating your strategy: Creating a shared understanding
This article explores the benefits of communicating the strategy within the firm, and how to do so.