
This collection of articles explores various forms of strategic consistency – dynamic consistency, internal consistency, and external consistency – and why they are important for the firm’s strategy.
Latest Articles on Strategic Consistency

Internal vs. external consistency in strategy: Achieving internal and external strategic alignment
The article explores the differences between internal and external consistency in strategic analysis – and why both are important to strategy.

Strategic consistency: The role of strategy at ensuring consistency in actions
This article explores how strategy can help ensure consistency within the firm – including internal, external, and dynamic consistency.

Dynamic consistency: Why it is important that strategic actions reinforce each other over time
This article explores the importance of consistency in decision making over time – and why a strategy is important to help ensure this consistency.

Internal consistency: The benefits of consistency between your resources
This article explores some of the key benefits that come from internal consistency – the alignment between different activity choices of the firm.

External consistency: Consistency between your firm and the environment
This article explores the importance of external consistency – consistency between your strategy and the demands of the market.

Approaches to increase external consistency in strategy
How do firms increase their consistency with the external environment? This article explores approaches to align the firm with external demands.

Assessing your strategic consistency
This article explores approaches for assessing and increasing the consistency of your strategy.

Approaches for increasing consistency in decision making
How do you attain strategic consistency? This article explores approaches for ensuring alignment between different parts of the firm.

Dynamic consistency vs Strategic change
This article explores the tension between consistency over time and adapting a firm, and how to balance the two opposing perspectives.

What is dynamic consistency?
What is meant by dynamic consistency in strategy? This article explores the concept of dynamic consistency, and why consistency over time is important for firms.

Internal vs. external consistency in strategy: Achieving internal and external strategic alignment
The article explores the differences between internal and external consistency in strategic analysis – and why both are important to strategy.

Strategic consistency: The role of strategy at ensuring consistency in actions
This article explores how strategy can help ensure consistency within the firm – including internal, external, and dynamic consistency.

Dynamic consistency: Why it is important that strategic actions reinforce each other over time
This article explores the importance of consistency in decision making over time – and why a strategy is important to help ensure this consistency.

Internal consistency: The benefits of consistency between your resources
This article explores some of the key benefits that come from internal consistency – the alignment between different activity choices of the firm.

External consistency: Consistency between your firm and the environment
This article explores the importance of external consistency – consistency between your strategy and the demands of the market.

Approaches to increase external consistency in strategy
How do firms increase their consistency with the external environment? This article explores approaches to align the firm with external demands.

Assessing your strategic consistency
This article explores approaches for assessing and increasing the consistency of your strategy.

Approaches for increasing consistency in decision making
How do you attain strategic consistency? This article explores approaches for ensuring alignment between different parts of the firm.

Dynamic consistency vs Strategic change
This article explores the tension between consistency over time and adapting a firm, and how to balance the two opposing perspectives.

What is dynamic consistency?
What is meant by dynamic consistency in strategy? This article explores the concept of dynamic consistency, and why consistency over time is important for firms.