Strategic Distinctiveness

Strategic distinctiveness is the concept of uniqueness in strategy – how different (or differentiated) the firms’ approach is from competitors.

This collection of articles explores strategic distinctiveness – the importance of being unique and ways of achieving a unique market position. 

Latest articles on strategic distinctiveness

Related articles: Blue ocean strategy

Related to the concept of strategic distinctiveness is blue ocean strategies. The blue ocean strategy approach systematically considers how to develop markets that are free of competition – inherently markets where firms are strategically distinct from other firms. 

4 Risks of pursuing a blue ocean strategy

The blue ocean strategy approach of identifying or creating a new market space free of competitors sounds attractive, it also has a lot of risks associated with it. This article examines four of the main risks associated with a blue ocean strategy. 

4 Risks of pursuing a blue ocean strategy

The blue ocean strategy approach of identifying or creating a new market space free of competitors sounds attractive, it also has a lot of risks associated with it. This article examines four of the main risks associated with a blue ocean strategy.