
This collection of articles explore strategic consideration involved in your startup.
Key Strategic Considerations

Applying SWOT analysis to your startup
SWOT analysis is possibly one of the most well-known strategic analysis – allowing you to systematically consider the strengths, weaknesses, opportunities and threats likely to impact your organization.

Applying the Blue Ocean Strategy Approach to a Startup
This article explores identifying blue ocean strategies – markets without fierce competition – and the importance for startups.

The importance of strategic distinctiveness
This article explores the importance of strategic distinctiveness, and how it allows you to step away from direct competition.

Applying the Blue Ocean Strategy Approach to a Startup
This article explores identifying blue ocean strategies – markets without fierce competition – and the importance for startups.

Applying SWOT analysis to your startup
SWOT analysis is possibly one of the most well-known strategic analysis – allowing you to systematically consider the strengths, weaknesses, opportunities and threats likely to impact your organization.

The importance of strategic distinctiveness
This article explores the importance of strategic distinctiveness, and how it allows you to step away from direct competition.
Developing your Strategy

The importance of a business plan: Why all startups should develop one
It is easy to discount the importance of a business plan. As a startup founder, you likely have lots of pressing activities, and since there are likely many uncertainties about your business, it is possible to fall into the trap of continually delaying documenting your firm and its approach.

The importance of developing your business plan and strategy yourself
This article explores all the reasons why you should develop your business plan and strategy yourself – rather than rely on outsiders or downloaded plans.

Reasons to involve employees in strategic decision making at your startup
This article explores the primary reasons for engaging your employees in shaping the strategy of your startup.

Reasons to involve employees in strategic decision making at your startup
This article explores the primary reasons for engaging your employees in shaping the strategy of your startup.

The importance of a business plan: Why all startups should develop one
It is easy to discount the importance of a business plan. As a startup founder, you likely have lots of pressing activities, and since there are likely many uncertainties about your business, it is possible to fall into the trap of continually delaying documenting your firm and its approach.

The importance of developing your business plan and strategy yourself
This article explores all the reasons why you should develop your business plan and strategy yourself – rather than rely on outsiders or downloaded plans.
Business Models

The Advantages and Disadvantages of the Freemium Business Model
This article explores the benefits and disadvantages of the freemium business model, where companies give away their product while making money from those you upsell to premium features.

Business Model Innovations
This guide explores the importance of adaptions to business models, and the opportunities presented by adopting a different business model.

The Razor-Razorblade Business Model
The razor-razorblade business model relies on selling an initial product at a relatively low price, followed by consumables, where the firm makes the majority of its profit.

The Razor-Razorblade Business Model
The razor-razorblade business model relies on selling an initial product at a relatively low price, followed by consumables, where the firm makes the majority of its profit.

Business Model Innovations
This guide explores the importance of adaptions to business models, and the opportunities presented by adopting a different business model.

The Advantages and Disadvantages of the Freemium Business Model
This article explores the benefits and disadvantages of the freemium business model, where companies give away their product while making money from those you upsell to premium features.
Explore all business model articles.