Startup Strategy

This collection of articles explore strategic consideration involved in your startup.

Key Strategic Considerations

Applying SWOT analysis to your startup

SWOT analysis is possibly one of the most well-known strategic analysis – allowing you to systematically consider the strengths, weaknesses, opportunities and threats likely to impact your organization.

Applying SWOT analysis to your startup

SWOT analysis is possibly one of the most well-known strategic analysis – allowing you to systematically consider the strengths, weaknesses, opportunities and threats likely to impact your organization.

Developing your Strategy

The importance of a business plan: Why all startups should develop one

It is easy to discount the importance of a business plan. As a startup founder, you likely have lots of pressing activities, and since there are likely many uncertainties about your business, it is possible to fall into the trap of continually delaying documenting your firm and its approach.

The importance of a business plan: Why all startups should develop one

It is easy to discount the importance of a business plan. As a startup founder, you likely have lots of pressing activities, and since there are likely many uncertainties about your business, it is possible to fall into the trap of continually delaying documenting your firm and its approach.

Business Models

The Razor-Razorblade Business Model

The razor-razorblade business model relies on selling an initial product at a relatively low price, followed by consumables, where the firm makes the majority of its profit.

Business Model Innovations

This guide explores the importance of adaptions to business models, and the opportunities presented by adopting a different business model.

The Freemium Business Model

This article explores the freemium business model – giving your product away to users, while making money of those you upsell to premium features.

The Freemium Business Model

This article explores the freemium business model – giving your product away to users, while making money of those you upsell to premium features.

The Razor-Razorblade Business Model

The razor-razorblade business model relies on selling an initial product at a relatively low price, followed by consumables, where the firm makes the majority of its profit.

Business Model Innovations

This guide explores the importance of adaptions to business models, and the opportunities presented by adopting a different business model.