Variety: Ensuring that each box is balanced, and does not repeat over time
One of the most important decisions when selecting items to include in a subscription box service is the variety of items. For most subscription boxes part of the excitement is getting to try new items, and variety is a key part of this. There are two components to this variety:
- Within-box variety: Ensuring that the items do not overlap with one another.
- Between-box variety: That the offerings differ sufficiently month to month that the boxes remain exciting to receive.
Consistency: Not deviating too far from what customers expect
While variety is important, it is also important not to deviate too far from the key theme of the subscription box. Getting the odd surprise may be great, but if you start including many items that are not in line with what customers want, they may be much more likely to cancel their subscriptions.
Customer value: Ways of increasing the benefit of the box
Another key consideration when considering what to include is the value that customers are likely to derive from it. Does the value exceed the cost of including the item – if not, it is unlikely to be a good option.
While it may not be possible for all subscription boxes, looking for ways to increase the value of the box through sample items (potentially that you are able to acquire for free), or discounts that you obtain through large purchases can help. Manufacturers of items that you include may be able to offer a discount on you including them in your box based on the possibility that some customers that you ship your boxes to will then go on to be more permanent customers of trial items that they have used.
Ease of shipping the items: Avoiding items become too expensive to ship
A final consideration when selecting items to include in your subscription box is the weight of the items. Weight can quickly limit the ability to provide value for customers – if it is costing almost as much to ship your box as the value of the items inside, achieving sufficient value for customers will inherently be difficult.
This article explores some of the key reasons why customers subscribe to subscription box services.
This article explores the economics of such subscription boxes – discussing the benefits of subscription boxes to customers, and the ways that subscription services are able to achieve high value.
This article explores some key success factors for subscription box success – dimensions that you need to monitor and prioritize.
This article explores key considerations to help you retain subscribers to your subscription box service, avoiding high customer churn
This article explores some of the advantages of having a Po Box.
Subscription services are increasingly common – this article explores some common examples in software, entertainment, deliveries, meal kit services, and subscription boxes.
Churn in customer is common with subscription services – explore ways of reducing customer turnover in subscription services.
Key factors to consider before using a subscription approach to sell your products and services.
This article explores some of the reasons why customers tend to remain with subscription service for long periods, with examples of the difficulties in switching service.