Switching Costs

This collection of articles explores the impact of switching costs – different forms of customer lock-in, and how it can impact barriers to industry entry.

Latest articles on switching costs

Switching costs: The impact of locking in customers

Switching costs essentially lock customers into a particular supplier, increasing the difficulty to change suppliers. This article explores the impact of switching costs and the various barriers to changing suppliers.

Examples of switching costs

This article explores some of the most common forms of switching costs – from termination fees to effort to relearn a new system.

Switching costs: The impact of locking in customers

Switching costs essentially lock customers into a particular supplier, increasing the difficulty to change suppliers. This article explores the impact of switching costs and the various barriers to changing suppliers.

Examples of switching costs

This article explores some of the most common forms of switching costs – from termination fees to effort to relearn a new system.