This collection of articles explores the impact of switching costs – different forms of customer lock-in, and how it can impact barriers to industry entry.
Latest articles on switching costs
Dual sourcing: What are the benefits (and disadvantages) of sourcing from multiple suppliers
Why do some firms look to buy from multiple suppliers? This article explores the reasons for dual sourcing, where companies seek multiple suppliers for key inputs.
Switching costs: The impact of locking in customers
Switching costs essentially lock customers into a particular supplier, increasing the difficulty to change suppliers. This article explores the impact of switching costs and the various barriers to changing suppliers.
Creating customer loyalty: Key things that drive brand loyalty
This article explores some key components of building and maintaining customer loyalty, with important considerations for retaining customers.
How switching costs can act as a barrier to entry
This article explores the impact that high switching costs can have on industry entry barriers – why high switching costs can make it difficult for new firms to enter the market.
How retailers encourage repeat purchases and customer loyalty
From customer loyalty cards to targeted promotions – this article explores some of the key ways that retailers driver repeat purchases and build customer loyalty.
Examples of switching costs
This article explores some of the most common forms of switching costs – from termination fees to effort to relearn a new system.
The importance of switching costs to the razor-razorblade business model
This article explores the importance of switching costs to the razor and razorblade business model – with examples of such switching costs.
What are customer switching costs and why are they important?
This article considers the impact of switching costs on customers, suppliers, and new entrants – illustrating the impact of difficulties changing suppliers.
Keeping your options open: Reducing the power of your suppliers
This article explores some approaches for reducing the power of your suppliers, by keeping your options open.
How to reduce customer switching costs
This article explores approaches to reduce the costs for customers to switch and change the companies they buy from.
Dual sourcing: Considering when dual sourcing makes sense
This article explores which components and materials it is particularly important to consider dual sourcing for.
Ways subscription services increase switching costs
This article explores some of the reasons why customers tend to remain with subscription service for long periods, with examples of the difficulties in switching service.
Dual sourcing: What are the benefits (and disadvantages) of sourcing from multiple suppliers
Why do some firms look to buy from multiple suppliers? This article explores the reasons for dual sourcing, where companies seek multiple suppliers for key inputs.
Switching costs: The impact of locking in customers
Switching costs essentially lock customers into a particular supplier, increasing the difficulty to change suppliers. This article explores the impact of switching costs and the various barriers to changing suppliers.
Creating customer loyalty: Key things that drive brand loyalty
This article explores some key components of building and maintaining customer loyalty, with important considerations for retaining customers.
How switching costs can act as a barrier to entry
This article explores the impact that high switching costs can have on industry entry barriers – why high switching costs can make it difficult for new firms to enter the market.
How retailers encourage repeat purchases and customer loyalty
From customer loyalty cards to targeted promotions – this article explores some of the key ways that retailers driver repeat purchases and build customer loyalty.
Examples of switching costs
This article explores some of the most common forms of switching costs – from termination fees to effort to relearn a new system.
The importance of switching costs to the razor-razorblade business model
This article explores the importance of switching costs to the razor and razorblade business model – with examples of such switching costs.
What are customer switching costs and why are they important?
This article considers the impact of switching costs on customers, suppliers, and new entrants – illustrating the impact of difficulties changing suppliers.
Keeping your options open: Reducing the power of your suppliers
This article explores some approaches for reducing the power of your suppliers, by keeping your options open.
How to reduce customer switching costs
This article explores approaches to reduce the costs for customers to switch and change the companies they buy from.
Dual sourcing: Considering when dual sourcing makes sense
This article explores which components and materials it is particularly important to consider dual sourcing for.
Ways subscription services increase switching costs
This article explores some of the reasons why customers tend to remain with subscription service for long periods, with examples of the difficulties in switching service.