Differentiation Strategy

This collection of articles examines a differentiation strategy – how firms can separate themselves from other firms and be able to drive up a customer’s willingness to pay to charge a higher price.

Latest articles examining differentiation strategies

What are value drivers?

This article explains what value drivers are with examples. Learn how different dimensions can increase customers’ willingness to pay.

What are value drivers?

This article explains what value drivers are with examples. Learn how different dimensions can increase customers’ willingness to pay.