
What is meant by the tests of diversification? This collection of articles explore the three tests of diversification, and why they are important for firms considering expansion through diversification.
Latest articles on the tests of diversification

The importance of the better off test for diversification decisions
Why is the better off test important when diversifying? ‘This article examines its role in assessing diversification decisions.

What is the attractiveness test in diversification decisions?
This article explores the attractiveness test in determining whether to diversify and enter a new industry.

What is the cost of entry test with diversification?
Will a company be able to afford the cost of diversifying? The cost of entry test is an important consideration when considering diversification decisions.

Why is the cost of entry test important when considering diversification?
Explore the need for considering the cost of entrance test when diversifying to a new industry.

The better off test in diversification decisions
What is the better off test, and why is it important in diversification decisions? This article explores why it is important to assess whether the two areas are better off in one firm vs two when diversifying.

The importance of the better off test for diversification decisions
Why is the better off test important when diversifying? ‘This article examines its role in assessing diversification decisions.

What is the cost of entry test with diversification?
Will a company be able to afford the cost of diversifying? The cost of entry test is an important consideration when considering diversification decisions.

What is the attractiveness test in diversification decisions?
This article explores the attractiveness test in determining whether to diversify and enter a new industry.

The better off test in diversification decisions
What is the better off test, and why is it important in diversification decisions? This article explores why it is important to assess whether the two areas are better off in one firm vs two when diversifying.

Why is the cost of entry test important when considering diversification?
Explore the need for considering the cost of entrance test when diversifying to a new industry.