Advantages of bespoke manufacturing
There are many potential benefits that come from bespoke manufacturing processes, including:
Advantage 1: Unique products
The first advantage of bespoke manufacturing is that it allows unique products to be produced. Because each item is being made individually, unique variations can be added. Manufacturers are not restricted to what can be sold at a large volume – instead, unique design elements can be added to the products.
Advantage 2: Products tailored to the specific needs of the customer
Producing the products individually also allow items to be manufactured that are better aligned with the customer demands than may otherwise be possible. For customers with unique needs this may allow items to be created that are specifically customized to their situations.
Advantage 3: Ability to charge a higher sales price
A final advantage of bespoke manufacturing is that the unique products may be sold at a higher price than more mass-produced alternatives. It may be possible to charge a premium for the unique features and custom design, potentially with higher margins than a mass-produced alternative. Of course, whether this is an advantage or not depends on if you are the manufacture or customer, but at least from the manufacturer’s perspective, being able to charge a higher price for one-off items is an advantage.
Disadvantages of bespoke manufacturing
Wheel there are many advantages associated with bespoke manufacturing, there are also some associated disadvantages. These include:
Disadvantage 1: Cost
The first disadvantage of one-off manufacturing is that costs are likely to be much greater. Rather than having dedicated machines and optimized production processes, in bespoke manufacturing, the production process is much less optimized. Additional time may be spent designing an individualized product and there may be greater costs associated with meeting and discussing the product with the customers. While a manufacturer would hope these additional costs would be offset by the ability to charge a higher price, unless customers are willing to pay a significant premium for the uniqueness of bespoke products, the additional costs may outweigh the premium gained.
Disadvantage 2: Lead time to product the products
Another disadvantage associated with bespoke manufacturing is the lead time required to produce the products. While mass-produced products are often available to take home that day, bespoke products often have a large lead time. This may deter customers who would prefer to take home the item right away.
Disadvantage 3: Ability to scale opperations
A final limitation to bespoke manufacturing is the challenges associated with scaling operations. While mass-produced products are largely produced in an automated manner, there is a lot more labor content in individually produced bespoke products. Scaling operations may involve hiring and training new staff – something challenging with skill-based craft work.