Bespoke production – or commissioned pieces – is manufacturing specifically made for a customer. This is where the manufacturer can work specifically with the customer to design and develop a product specifically meet the unique needs of the customer.
Mass customization is where pre-determined options for customization are built into the ordering and manufacturing process. Customers are able to specify certain attributes – such as the size, material, or colors – and the product is manufactured (or customized) to those specifications.
Difference 1: Extent of customization
The first major difference between bespoke manufacturing and mass customization is the extent to which the products can be customized. While bespoke products are made to order, with the ability for the manufacturers to adapt all dimensions of the product – in mass customization, the options for customization are typically more pre-defined, with specific options available for customers to choose from. While there may still be many permutations of possible options, there is less ability for the customer to specify exactly what they want.
Difference 2: Manufacturing process
The next key difference between bespoke manufacturing and mass customization is the manufacturing process. Bespoke orders are made to order – likely with a substantial manual component to the production process. In comparison, mass customization is likely to be more formalized – potentially with automated manufacturing to automatically produce the individual orders.
Difference 3: Costs associated with the production
A final and key distinction between bespoke manufacturing and mass customization is the associated costs of the production. Mass customization seeks to get the benefits of mass manufacturing, without the costs of bespoke manufacturing. By limiting the dimensions that can be customized – and developing routines or automation to easily change these dimensions – mass customizations allow adaptations to be made without the costs traditionally associated with bespoke production.
This article explores the differences between bespoke, mass manufacturing, and mass customization.
Mass customization allows each product to be unique – to meet the specific needs of the customer. This article explores the concepts with possible dimensions to customize.
This article explores the benefits of customizing products to meet specific customer demands – as well as the limitations in doing so
Some of the most difficult issues associated with mass customization – important problems you need to be aware of
Is mass customization the future of manufacturing? Probably not – why most production won’t be custom
Why mass customization brings new opportunities for customized products – but is unlikely to replace mass production.
From clear communication channels to automated order systems and manufacturing, this article explores the underlying capabilities required to successfully implement mass customization.
This article explores two possible approaches that can be taken in order to achieve this mass customization: made to order and customized to order.
This article explores some of the key benefits that come from internal consistency – the alignment between different activity choices of the firm.
This article explores the importance of design for manufacture – DfM – in reducing manufacturing costs, with key examples.