
The articles in this collection explore the Eliminate, Reduce, Raise, Create Framework (ERRC) – a key approach within blue ocean analysis, helping firms identify a blue ocean by systematically considering dimensions that can be adjusted to see the company apart from competitors.
Latest articles on the Eliminate Reduce Raise Create Framework

When to use the Create, Raise, Eliminate, Reduce Framework
This article explores the situations where the Create Raise Eliminate Reduce framework is useful for identifying new blue ocean opportunities

Identifying a blue ocean strategy: The create, raise, eliminate, reduce framework
How do you identify a blue ocean strategy? This article explores a key approach for identifying blue oceans – the create, raise, eliminate, reduce framework

What is the Eliminate, Reduce, Raise, Create, Framework?
Learn what is meant by the ERRC Framework, and why it is a key approach to identifying blue ocean strategy, and how you can use it.

Identifying a blue ocean strategy: The create, raise, eliminate, reduce framework
How do you identify a blue ocean strategy? This article explores a key approach for identifying blue oceans – the create, raise, eliminate, reduce framework

When to use the Create, Raise, Eliminate, Reduce Framework
This article explores the situations where the Create Raise Eliminate Reduce framework is useful for identifying new blue ocean opportunities

What is the Eliminate, Reduce, Raise, Create, Framework?
Learn what is meant by the ERRC Framework, and why it is a key approach to identifying blue ocean strategy, and how you can use it.