This collection of articles examine underserved customers – what underserved customers, why they are underserved, and the opportunities from developing goods that meet the specific needs of underserved customers.
Latest articles on underserved customers
What is an underserved market?
What is meant by an underserved market, why are some markets underserved, and what is the opportunity for companies to target underserved markets? Explore underserved markets in this article.
Underserved vs. overserved customers: Comparing the different market opportunities
What are the differences between underserved and overserved customers? This article explores ways of targetting both segments of customers.
What is an underserved market?
What is meant by an underserved market, why are some markets underserved, and what is the opportunity for companies to target underserved markets? Explore underserved markets in this article.
Underserved vs. overserved customers: Comparing the different market opportunities
What are the differences between underserved and overserved customers? This article explores ways of targetting both segments of customers.