Underserved Customers

This collection of articles examine underserved customers – what underserved customers, why they are underserved, and the opportunities from developing goods that meet the specific needs of underserved customers.

Latest articles on underserved customers

What is an underserved market?

What is meant by an underserved market, why are some markets underserved, and what is the opportunity for companies to target underserved markets? Explore underserved markets in this article.

What is an underserved market?

What is meant by an underserved market, why are some markets underserved, and what is the opportunity for companies to target underserved markets? Explore underserved markets in this article.