When to use the Create, Raise, Eliminate, Reduce Framework

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Overview of the Create, Raise, Eliminate, Reduce framework

The Create, Raise, Eliminate, Reduce framework is a systematic approach to find blue ocean strategies. The approach considers different properties or features of your offerings, and systematically analyses whether it is possible to add new feature, increase the levels of that existing features are included at, eliminate some features, or reduce the extent to which some features are included:

  • Create: Are there new features that can be developed that will set your firm apart from others?
  • Raise: Are there exiting dimensions that you substantially increase?
  • Eliminate: Are there some aspects that a segment of customers would not want, that you completely scrap?
  • Reduce: For other features, that may be necessary, is it possible to substantially reduce them?

When to use the Create, Raise, Eliminate, Reduce framework

The Create, Raise, Eliminate, Reduce framework makes sense to use when you are considering ways of moving away from competition, differentiating your offering so that you are more distinct, and not going head to head with other firm. Periodically it can be useful to consider if there are ways that you can adapt your products so that they are more distinct from other firms. In such cases, the build, borrow, buy, framework is a good framework to use.

Specifically, the Create, Raise, Eliminate, Reduce framework is a key approach to use when looking to developing a Blue Ocean. If your firm is actively looking to identify a new blue ocean, the Create, Raise, Eliminate, Reduce framework is a good place to start.