This collection of articles explore a customer’s willingness to pay – what is meant by it and why it is important for firms to be aware of.
Latest articles on customer's willingness to play
What is meant by a customer’s willingness to pay?
This article explores what is meant by a customer’s willingness to pay, and various factors that influence the price relative to the customer’s willingness to pay.
Increasing a customer’s willingness to pay
This article explores approaches to increase the amount that customers are willing to pay for goods – from advertisements to improvements to the products.
What is meant by a customer’s willingness to pay?
This article explores what is meant by a customer’s willingness to pay, and various factors that influence the price relative to the customer’s willingness to pay.
Increasing a customer’s willingness to pay
This article explores approaches to increase the amount that customers are willing to pay for goods – from advertisements to improvements to the products.