Word of mouth marketing is one of the most important ways of generating awareness of your product. Customer referrals from a college or friend can be some of the most powerful references for your product. Having someone directly vouch for your product can go a long way in convincing a potential customer to try out your product or service.
This collection of articles explores word of mouth marketing, and approaches to encourage it among your customers.
Incorporating word of mouth marketing into your customer acquisition strategy
This article explores the importance of word of mouth advertising and ways of encouraging your customers to share their experiences with others.
Managing referral marketing: Key things to consider
How should you manage your referral marketing campaign? This article explores key considerations when trying to gain customers through word-of-mouth referrals.
Refer a friend programs: Examples of different referral implementations
This article covers some alternative approaches to implementing referral programs – with consideration of the benefits of adopting different approaches.
3 Types of word-of-mouth marketing
This article explores examples of word-of-mouth advertising – different approaches to increase word-of-mouth awareness.
What are the benefits of word of mouth advertising?
What are the advantages associated with referal advertising? This article explores the benefits of getting your customer to spread the word about your products and services.
What are the benefits of word of mouth advertising?
What are the advantages associated with referal advertising? This article explores the benefits of getting your customer to spread the word about your products and services.
Managing referral marketing: Key things to consider
How should you manage your referral marketing campaign? This article explores key considerations when trying to gain customers through word-of-mouth referrals.
3 Types of word-of-mouth marketing
This article explores examples of word-of-mouth advertising – different approaches to increase word-of-mouth awareness.
Incorporating word of mouth marketing into your customer acquisition strategy
This article explores the importance of word of mouth advertising and ways of encouraging your customers to share their experiences with others.
Refer a friend programs: Examples of different referral implementations
This article covers some alternative approaches to implementing referral programs – with consideration of the benefits of adopting different approaches.